Let’s activate your strategy.

I love helping CMOs and their teams get to strategic, creative, and operational excellence. I’m your partner when you have marketing or communications priorities that require expert cross-functional leadership and execution, and you don’t have the need for a full-time hire.

I draw on a mix of experience as a strategic comms leader, 3-time VPM, former positioning consultant, long-time PR agency leader, and 20+ years in B2B SaaS comms and marketing.

My talent is helping organizations and teams get to operational and creative excellence. I’m a specialist in positioning activation, strategic and C-suite communications, launches, content strategy, and team assessment & leadership.

SERVICES

Positioning Activation

New positioning strategy. Now what? Most companies struggle to operationalize their positioning and experience its full impact on the business. Activating the story requires disciplined cross-functional leadership and execution. I have a playbook to put your positioning to work, first internally, from exec alignment to organizational enablement, and then externally with an extensive custom rollout.

Launch Strategy & Execution

Do you need a leader to oversee and drive an upcoming launch? Does your launch plan connect your messaging, product marketing, sales enablement, marketing campaigns, PR, and communications? A integrated plan results in the best outcomes.

Corporate Communications

I believe that communications is the heartbeat of an organization. It’s the connective tissue that aligns your leadership, inspires your people, articulates your strategy, brings your differentiators to life, and spreads your message. I’m an expert in strategic comms and PR.

Internal Communications

The best companies treat internal communications as important as marketing to their buyers. I love working with leadership to help codify your mission, vision, values; acting as an advisor on executive communication; and collaborating with HR to make sure your brand and messaging are reflected in internal communications, company meetings and emails, awards, recruiting messaging, and employee development initiatives.

  • Always the voice of reason, the clear thinker, able to handle both crisis situations with a cool head as well as major projects with incredible organizational skills and the finest attention to detail. You want Shannon in your foxhole with you, any way you get her.

    Sabrina Horn, Advisor, Author, Founder of Horn Group

  • Driven, creative, poised, focused, and very, very effective. Shannon is a humane and graceful leader. She is an extraordinary communicator and can take the most complex technical information and relate it clearly and concisely.

    Susan Etlinger, Data & Ai Thought Leadership at Microsoft, Strategist, Researcher, Award-Winning Content Marketer

  • Shannon is an incredibly creative and strategic marketer and is world class at parsing out powerful narratives that resonate with customers. It was a joy having a partner who is an expert at taking talking points and transforming them into a story that makes you want to jump out of your chair with motivation.

    Chris Haberle, Product Marketing Leader, Ex- AMZN and MSFT, Angel Investor

  • The epitome of an expert, Shannon knows her field inside and out. But she also nails the other piece - the relationship. Genuine, dedicated, supportive, flexible, kind, and so darn knowledgeable, you'll consider yourself lucky to work with her.

    Madeleine Castillo, Expert Consultant in Leadership, Growth, and the Modern Workplace

  • Working with Shannon is like a master class in communications, internal diplomacy, and the strategy behind getting things done. She’s able to effectively drive growth and change in organizations, promote team development, and create a space for good marketing to flourish.

    Cecilia Wainio, Director of Integrated Marketing and Experience Management